Can you market your business on Pinterest without a website? Perhaps you are building a new website. Or maybe you are rebranding your business so your website is down. There are many ways to market products and services, build brand awareness and simply make money on Pinterest even if you don't have a website.
1. Direct Traffic to Your Social Media Accounts
When uploading pins and infographics, you can insert the URL of your Instagram, YouTube, FaceBook or another other social media account. The URLs can be to your social media account profile and posts.
Consider also inserting your social media profile link in your Pinterest profile. Pinterest allows users to sync their website to their Pinterest account. Instead of inserting your website in your profile, insert your preferred social media profile.
2. Direct Traffic to Store Listing
Got an e-commerce shop? Perhaps a retail e-commerce business? If your products or services are hosted on an online shop such as Etsy, you can direct traffic to the store listing site.
Take keywords into consideration. Pinners commonly use Pinterest to research buying decisions, and even to make direct purchases.
Thus, make sure your pins are showing up when they're looking for products like yours. A good way to do this is to optimize for different keywords and phrases within a single pin.
3. Direct Traffic to Affiliate Links
Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. Currently, Pinterest allows links to affiliate products and services.
If you find a product you genuinely like, promote it and earn money for each sale that you make.
The performance may be based on conversions - promotions, leads or simply sales. The key is to be authentic when promoting the produce or service.
The number of affiliate programs is increasing each day for every niche around. With so many to choose from, which are the best affiliate programs to make money online?
Join affiliate networks to promote products and services. I currently use FlexOffers!
Affiliate Links Best Practices:
Although affiliate links are currently allowed on Pinterest, I recommend pins be linked directly to your claimed business website.
Build trust first.
It takes time to build the "know, like and trust" factor with an audience. People rarely open up their wallets upon first encounter. So give it some time for folks to get to know and trust you before selling to them.
Add a disclaimer.
Although it is ok to link some pins to affiliate products, account stats tend to take a hit in terms of showing up less frequently in other pinners’ smart feed (search results).
Already got that trust down? Great. For best practices, pins with affiliate links should include a disclaimer or at the very least include #affiliatelink in the pin description.
Is your Pinterest account optimized to create multiple income streams? Access the free audit template, checklist and other resources to build your business empire.