Recently, Pinfinite Marketing was quoted in an article by the graphic design company, Penji. Penji is a community of graphic designers on a mission to make graphic design fast, simple, and affordable. The article was titled, 16 Top Tips to Boost Your Social Media Presence in 2020.
The first 6 of the 16 tops tips include:
1. Narrow Down Your Target Audience
One of the most important parts of increasing your social media presence is identifying who your audience is...
2. Select the Right Platforms
It is easy to jump on Facebook for your brand or company’s social media outlet. While it houses the majority of social media users around the world, the account’s reach is relatively limited... 3. Identify a Goal
What do you hope to use your social media platforms to do? Whether it is to increase sales, raise brand awareness, or to improve public opinion it is important to create a goal....
4. Create a Strategy
“On Pinterest, curate quality pins and infographics for your target market in order to increase organic reach. Whether the content is your original or other users’ content, the key is to be a trustworthy curator of quality content. Building that “know, like and trust factor” goes a long way.” – Founder of Pinfinite Marketing
5. Utilize Social Media Optimization
Social media optimization (SMO) is the use of keywords to naturally attract potential consumers to your profile and content. 6. Follow a Posting Schedule
It is important to post regularly. Your social media platform should be consistent and representative of a continuous conversation with consumers... Read the full article here! Ready to focus on Pinterest marketing for your business? During quarantine, Pinterest user engagement was at an all-time high around the world. There are over 350 million users worldwide and it continues to attract millennials to Gen X-ers.
Unlike posts on other social media sites, Pinterest pins can show up in a users feed YEARS after posting. For instance, Facebook posts only have about a 90 minute half-life at best. For Pinterest pins, it's 3.5 months. That's 1680 times longer than a Facebook post.
Bonus tip: Men are the fastest-growing demographic on Pinterest. In the UK, it’s 50% male users.
How to start marketing on Pinterest...
Pinterest is best leveraged as a visual search engine tool, not a social media platform. This means there is no need to "like" or "comment" on other pinners' content! Followers on Pinterest don't actually matter all that much.
In order to search engine optimize a Pinterest account, insert keywords and phrases in 5 areas: pin titles, pin descriptions, board titles, board descriptions, and bio profile.
This helps your content (pins and infographics) surface higher in search results both on Pinterest and on Google.