Checklist: Pinterest Marketing for Businesses to Increase Sales

Updated: Sep 14, 2019


You probably already know Pinterest is a great way to build your business. With over 200 million monthly active users, Pinterest is not just another social media site. 


It's a visual search engine that helps people find your content. 


When your Pinterest account is optimized, it helps to drive leads to your website, to include new leads and email subscribers.


Related Content:


Pinterest Promoted Pins: Is It Worth Spending Your Money?

How I Got My First 5000 Followers on Pinterest

Pinterest Business Marketing: Does Your Monthly Views Matter?


Whether you want to increase your traffic, lead conversion, or just build brand awareness, Pinterest is a good platform for your business goals. And if your online business includes blogging, you can't afford to ignore Pinterest. 


But who has the time to learn ins and outs of yet another platform? 


No worries, I got you covered. If you are a newbie or an old timer, below is a checklist to help you maximize Pinterest as a search engine tool (vice social media platform).



Pinterest Business Account Checklist:

  • Create 5-10 boards on your popular blog topics using keywords

  • Pin at least 5-10 pins from your smart feed to your boards

  • Join group boards in your niche to increase your reach

  • Optimize Tailwind Tribes for your niche market

  • Conduct AB Tests: Test out different titles, colors, and images for top blogs

  • Focus on quality content, not followers or monthly views

  • Use plural & singular search terms. Specifically, key words ending with s or without (plural or singular). For example, #pinteresttip versus #pinteresttipS

  • Evaluate poor performing group boards and "un-join"

  • Repin old content is that have gone viral using Tailwind SmartLoop to automate repinning

  • Use hashtags only in pin descriptions

  • SEO optimize your boards, pin description, titles, etc. using keywords that are curated for your niche

  • Set Tailwind to automatically pin your content during optimal times of the day



Don't have time to keep up with pinning all day?


Then it's time to use Tailwind SmartLoop to automate your Pinterest traffic.


Repinning your old content is a must-do especially if a pin has gone viral. But doing this can be time consuming.


On top of that, Pinterest algorithms can be tricky to stay on top of. So what’s a boss to do?


Use the Tailwind SmartLoop to automate your Pinterest traffic.


With Tailwind, you can pre-schedule pins for optimal times. You don’t have to figure out when it the best time to pin. Tailwind does that for ya!


Your content can be published throughout the day via automation. Yes, you don’t have to lift a finger once you schedule your content!


For Pinterest, I create an automatic ‘Smartloop’ that continually publishes evergreen content and bulk upload new graphics/captions.


It’s a great way to automate the manual process of creating pins/grams and posting them to different boards or your feed.



Tailwind Tribes are the most powerful feature for business marketing.


Businesses can easily use Tailwind to drive traffic to their blog in a matter of days or weeks through tribes.


Tailwind Tribes are essentially groups of Pinterest members who create or pin content in similar niches and have agreed to help one another expand their reach and grow.


Check out Tailwind Tribes for your niche market here!


Overall, Tailwind is an efficient way to manage your presence across the visual web.


Tailwind is an official partner of both Pinterest (and Instagram!) They offer a complete suite of marketing tools including Smart Scheduling, Analytics & Monitoring, Content Discovery, Promotion, and more.


Find out why over 200,000 bloggers, brands and agencies rely on Tailwind as their visual marketing co-pilot for winning on Pinterest and Instagram.


Interested in more Pinterest marketing hacks?

In my Pinterest Guide, I share my top Pinterest business marketing tips to help you stand out online. This includes my fav SEO too.


So it's time to tell James Bond to step aside. This is your business, your show.


Don't be a Bond Girl. Be the star of your own show.

It's time to cut through all that noise online. When it comes to organic website traffic and building your community, it comes down to two things....Keep it simple. Keep it real.


Whether you are just starting out in business or an OG, let's make sure your Pinterest marketing strategies are squared away.


Make money on Pinterest with simple SEO strategies.


Not sure how to start? The possibilities are Pinfinite! Start with a FREE Pinterest Audit! Whether you are looking to add a side hustle or run a biz full-time, applying simple SEO strategies on Pinterest can go a long way.

Ready to learn how to optimize your Pinterest account to create multiple income streams? Let's make sure your account is set up for business!

Access the FREE Pinterest Audit Template!