Ready to uplevel your digital marketing game? Not sure where to start? In order to optimize your social media for business marketing, I typically start with an audit.
Whether you are cleaning up your own FaceBook, Twitter, YouTube account or conducting an audit for a client, below is a template with examples you can work off of.
The following is a recent website and social media audit completed for a non-profit organization. Permission to publish was granted by the marketing manager.
Template + Example: Digital Marketing Strategy for Bridge to Promise
Increase following + influence on Instagram, Twitter, FaceBook and YouTube
Establish a cohesive brand that is uniform across all platforms
Optimize current social media platforms to build brand awareness and supporters
Youth + young adults in need of physical, mental + emotional support
Sponsors, donors, mentors, guest speakers, and volunteers
Create 3 playlists: “The Choice”, “His Vision Her Worth”, “Chat + Chew”
Insert an intro video for new and returning channel viewers on the home page
Use same bio line across all social media platforms for consistency: “Be the Bridge to Build the Future” OR “Bold Vision. Bright Future.” Pick one, but not both for consistent branding.
Insert bio line in all video descriptions
Insert links to Instagram, Twitter and FaceBook in the video descriptions to offer viewers other ways to connect
Pre-schedule weekly or bi-monthly posts, images, quotes, tips to vary content. No need to repeat same image and content twice within the same month.
Bio/tagline: “Be the Bridge to Build the Future” OR “Bold Vision. Bright Future.” Pick one, but not both for consistent branding. The logo on the top of website homepage is currently “Be the Bridge to Build the Future.”
Profile: Use the + sign to save space and break up the text
Use hashtags between 500K-1 million range, intersperse with hashtags around 100K range. This helps posts show up at the top of user’s feeds.
Use less hashtag that are over 5+million as those posts tend to get buried in feeds
Use the max of 30 hashtags per post to increase views
3 second videos tend to do better than 5+ more second videos
Share any behind the scene story in posts/videos to build brand awareness
To increase engagement, Include open ended questions such as “Who would you love to see speak at our next Bridge to Promise event?”
Insert inspiring quotes to vary the content + message. For instance: quotes by famous female leaders, quotes about youth education, motivational quotes on courage + hope
Ready to up your social media marketing?
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