Calling all bosses! The world needs your gifts and talents more than ever. If you are an entrepreneur, let’s talk about how you can double your online reach.
Not too long ago, I was able to more than double my online business reach by honing in on seven simple questions. When I wrote out my responses to the questions, I got clearer on my target audience.
Note: I’m not focusing on sale conversions. This is due to the fact that products and service sales are a “byproduct” of how many people you are able to help.
The more people you are able to reach, the more people you are able to help. The more people you help, the more they will share your product and services with others.
So if you got something good to offer to the world, expand your reach and the sales will follow.
Whether you are a blogger, vlogger or (fill in the blank) -gger, understanding your audience is key. It is the most critical factor in expanding your reach. But it's not always easy.
Understanding your audience is always evolving and needs to be an ongoing process.
When you know who you are trying to reach, you’re better able to build an audience that can benefit from what you have to offer. In order to ensure you are offering your gifts and talents in front of the right audience, first do your due diligence.
Market research. The better you know your tribe, the better you are able to serve their pain points.
Know the basics. Is there a specific gender you prefer to work with? What language does your ideal client speak? What is your ideal client’s marital status? Do they have children?
Perhaps you resonate more with a specific gender or demographic. Sometimes developing your niche gets clearer over time and as you grow your business. Other times, you gain clarity simply through trial and error.
Once you have the basics down, ask yourself the following seven questions. I’ve included some of my answers to these questions in reference to Not A Bond Girl’s audience to give you an example.
If you happen to be reading this blog and fit these categories, I’m glad you came across this blog post!
1. Where does my ideal client live?
Get specific. Which country? Or countries? Global? Only English speaking countries? A majority of Not A Bond Girl readers reside in the US, Canada, the UK, Australia and New Zealand.
2. What is the age range of the people who you want to work with?
Note, this does not encompass just the people who you could work with. For instance, although I write my blogs as if I’m talking to a peer in her mid-30s, most Not A Bond Girl readers are millennials and Gen Xers. So there is quite a bit of age range there.
3. Where does your ideal client hang out on and offline?
Paint a scenario in your mind. Give your ideal client a name.
Let’s use the name Bonnie as an example:
"Bonnie is a busy working mother of three children. She has no work life balance. She is a creative at heart but her job as a business consultant pays the bills.
On the rare occasion that she has time to spare, she enjoys getting a massage every once in awhile, practicing yoga three times per week at the local yoga studio, and meeting up with friends to catch up at a coffee shop.
As she does not enjoy sitting in a cubicle all day, Bonnie hopes to achieve financial freedom and retire early within the next five years. She enjoys pinning personal finance tips on Pinterest."
4. What are they interested in? Do they have any hobbies? Passions?
“Bonnie is interested in leaving the Corporate world so she can spend more time with her children at home. She would like to start her own online blog business as a web designer.
Ultimately, she would like her passion project to turn into a full-time career so she can support her family and live a financially independent life.
Bonnie is also interested in mind, body and spirit wellness. She enjoys learning about personal development tips. Bonnie is passionate about spiritual growth and holistic practices."
5. What magazines do they read?
This can include both online and offline. Since I myself am an “ideal” Not A Bond Girl reader, I assessed what I enjoy reading. It came down to Psychology Today, Business Insider, The Economist, Women's Health and Yoga Journal.
6. Which experts/authors do they follow?
In the business and self-help industry, the top experts tend to include Marie Forleo, Suze Orman, Doreen Virtue, Louise Hay, Rhonda Byrne, Caroline Myss, Gabrielle Bernstein, among many others. For inspiration, here is a list of my top podcasts, blogs, and books on personal finance tips.
7. What does their typical day look like?
“Bonnie gets up early in the morning to take her children to school before she heads to the office. In the morning, she is getting them prepared for school. In the evening, she picks up her children and runs errands before heading home.
She works primarily from her office as a business consultant. She works throughout the day and weekends. Sometimes she has to travel to client sites but most of her week is spent working from her cubicle.
On the weekends, she takes her children to their extra curricular activities. While they are at their soccer game/piano lesson/etc, she is on her iPhone addressing work emails.”
Overwhelmed by how the online space is so saturated?
In a saturated market, how do you stand out even if you have a purple unicorn in your back pocket? Luck? Chance?
Start building a loyal following by building trust. Start building trust by establishing your credibility.
You don’t need a million followers to do so. But believe it or not, you can build a sustainable business with only 100 loyal followers.
Yes, just 100...and maybe even less depending on your biz. That is, when you get your great content out to the world to the right people.
Ready to grow your organic online reach even further?
Then let's cut through all that noise online. When it comes to organic website traffic and building your community, it comes down to two things....Keep it simple. Keep it real. Whether you are just starting out in business or an OG, let's make sure your digital marketing strategies are squared away.
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