FaceBook Ads: Is it Worth the Time + Money?

Updated: Sep 15, 2019


Wondering if FaceBook ads are worth the hype? Not sure if it's a good fit for your business model? When it comes to digital marketing, profit matters more than cost.


At the time of this article, the average small business spends around $500 to $2,500 per month on FaceBook ads. 

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With Facebook ads, you can reach out to targeted prospects and customers.


The ads help you target specific user segments that are more likely to be interested in your products or services.


The ads are targeted to users based on their location, demographic, and profile information. Many of these options are only available on FaceBook. 


After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive. Users then see your ads in the sidebar on the FaceBook desktop view.



Trial and error costs can add up...


It can take a while to get the hang of optimizing FaceBook ads for your business. It took me many months of trial and error before reaching a $0.23 cost-per-conversion (CPC). 


Though CPC data doesn’t indicate a whole lot about the value of Facebook advertising. The more important question is are those clicks converting into sales? 


Facebook’s cost-per-click may be cheaper than many other online advertising platforms. But deciding whether or not Facebook is right for your business is less about CPC than it is about ROI.

So at the end of the day, are FaceBook ads worth all that time and money? 



Bottom line:


It doesn’t matter how cheap your clicks are if they don’t produce profitable revenue for your business.


Over the years, Facebook has slow evolved into an effective digital marketing platform for local to online-based businesses.

If done right, Facebook can be a very useful and affordable way to promote your business online. This includes having engaging copy to selecting appropriate "filters".

Set up your campaigns right!


If you set up your campaigns right, your campaigns will drive high-quality clicks that produce value for your business.


As a result, Facebook ads can be a much more profitable way to market your business than other advertising channels.


For most businesses, running a Facebook campaign makes a ton of sense in terms of getting high-quality clicks, conversions and sales at an affordable price.  

If you're new to Facebook advertising, it is advised to start at the low end of your budget.


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