Ready to market your products and services on Pinterest? Great, let's get you set up to better reach your target audience.
When done right, Pinterest pins can show up in a users feed YEARS after posting. Unlike posts on other social media sites, the content you post on Pinterest has a much farther organic reach.
For instance, Facebook posts only have about a 90 minute half-life at best. For Pinterest pins, it’s 3.5 months. That’s 1680 times longer than a Facebook post!
Click to access the Pinterest marketing template!
Here's a preview:
Get clear on your Pinterest strategy.
With a spike in user activity on Pinterest, these topics are trending in Pinterest searches:
- indoor activities
- budgeting
- tax tips
- work from home office supplies
- DIY home improvement
- stress relief
- inspirational quotes
Looking to reach your target audience on Pinterest? Let's start with the basics...
Use Pinterest as a search engine, not a social media platform. Start with creating a business account and keyword optimizing your profile.
Pinterest marketing requires A/B testing.
If a pin image isn't resonating with your audience, switch it out. If text overlay isn't getting clicks, try removing it or tweaking the copy.
Stand out in a saturated market.
The most powerful benefit of Pinterest is that it has high potential for traffic generation. Each pin that your business posts is able to include a direct link to the website.
For this reason, Pinterest effectively increases traffic to your website.
Access the Pinterest marketing template!
Here's a preview:
More Pinterest Marketing Resources:
Podcast: Pinterest Marketing for Businesses
Videos: Pinterest Marketing How-To Videos
Template: Pinterest Marketing Audit