Of all the social media platforms around, Pinterest has been my number one source of website traffic.
On my best month, Not A Bond Girl reached 1.5 million views just through Pinterest alone. And I did not spend a penny on Pinterest ads or content scheduler!
Through trial and error, I’ve learned a thing or two about how to use Pinterest to increase website traffic month after month. Allow me to share my top five lessons learned.
Pinterest is powerful tool for free organic search traffic for your blog business.
Before we get into the weeds, let’s make sure we have the basics down first. If you’re just getting started on Pinterest, be sure to create a Pinterest business account. You can also convert a personal account to a business account.
For SEO purposes, it’s also key to write a short description of your business with at least a couple of keywords for your blog topics.
I like to use the Pinterest search feature to search for popular topics in my niche. Then I follow at least 10 boards or people relating to these topics.
Remember that Pinterest is a search engine. So engaging and properly keyworded content drives website traffic to your blog, regardless of followers.
Now that you have the foundation set, let’s get into the details on how to drive thousands of viewers to your website!
1. Create 5-10 boards on your popular blog topics using keywords.
Remember, it’s important to have a niche. Here’s how I was able to more than double my website traffic by making small changes to my blog focus.
2. Pin at least 5 pins from your smart feed to your boards.
Pinterest algorithms rewards active pinners. But not just pinners who pin only their content! So if you are being spammy, give it a rest and start pinning other people’s content.
3. Test out different pins for your best blog posts.
Create at least two pins for your top blog posts to test out different titles, colors, and images. Sometimes a font size can make a big difference in the number of repins!
In your Pinterest stats, see which pin does better by the end of two weeks. Continue to repin the "better" pin in future months to come.
4. Use keywords in board and image descriptions.
Use keywords in your description and images. This way when people search for a specific keyword, your board or pin shows up.
For instance, as a personal finance and holistic wellness blogger, some of my most commonly used keywords for my pins and boards are:
financial freedom, money mindset, personal finance, healthy lifestyle, energy healing, holistic wellness
5. Use relevant hashtags.
Previously, hashtags did not matter on Pinterest. But now it is important as that will help you reach a bigger audience.
For my boards focused on personal finance, I commonly use the following hashtags: #financialfreedom #financialplanning #holisticwealth #moneymindset #financialsuccess #financialindependenceretireearly
Don’t give up! It takes time to rank for SEO so be consistent.
Generally, it takes 4-6 months to start seeing results. But keep in mind this is when you start seeing results, and SEO results grow over time.
Whatever results you're getting at 6 months should be considerably less than what you're getting at 12 months. So continue to take consistent steps each day, boss babe!
Building a profitable blog is totally doable even without a million views.
An influencer can have a significant impact on an audiences’ purchase decisions. He or she has expertise, knowledge, and a high level of engagement with followers. While an influencer may have a gazillion followers, a micro-influencer typically has much less but with a higher engagement.
A micro-influencer is typically more approachable and relatable than the influencer with hundreds of thousands (if not millions) of followers. Though he or she may have a smaller following, a micro-influencer’s niche audience is highly dedicated and loyal.
What counts as a micro-influencer?
These days, it easy to reach thousands of followers on multiple social media platforms. But that doesn’t necessarily make that person a micro-influencer.
Many people even purchase likes and follows so it’s hard to quantify micro-influencers based on the number of followers.
The number of followers can be quite subjective.
Many social media experts state different quantifiers. Over all, the number of followers is not what determines the micro-influencer.
Some state that a micro-influencer has anywhere between 10,000-500,000 followers on social media channels. Some even say between 1,000 but under 300,000 followers is a better measure of a micro-influencer.
It's not necessarily the number of followers as much as how engaged that audience is. Micro-influencers have specific niche audiences and are highly engaged with them.
Interaction is key
What makes a micro-influencer more approachable and relatable? Engagement on social media and other platforms. Specifically, high frequency of likes and comments with followers build trust.
To be clear, high frequency of engagement also encompasses quality responses too. Not a generic spammy response like a smiley emoticon or one-word response.
Genuine and meaningful interaction with the audience impacts a micro-influencer’s commercial viability. At the end of the day, brands and marketers value the engagement between (micro and macro) influencers and their audiences.
Love hacking social media too? Let’s connect!
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