How to Be a Pet Influencer on Social Media

Updated: Sep 16, 2019


Got a cute pet? Why not share the love and adorableness with others? It’s not only fun, but also a way to connect with other animal lovers. Who knows, you might get a sponsorship out of it too!


Let’s start with the basics.


Becoming a pet or any type of influencer does not happen overnight. Yet, you don’t need a gazillion likes and subscribers. In fact, you don’t need millions of followers on any social media platform.


Micro-influencers are just as successful.


You may have heard of the term influencer. But what the heck is a micro-influencer? While an influencer may have a gazillion followers, a micro-influencer typically has much less but with a higher engagement.


A micro-influencer is typically more approachable and relatable than the influencer with hundreds of thousands (if not millions) of followers. Though he or she may have a smaller following, a micro-influencer’s niche audience is highly dedicated and loyal.


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What counts as a micro-influencer?


These days, it easy to reach thousands of followers on multiple social media platforms. But that doesn’t necessarily make that person a micro-influencer.


Many people even purchase likes and follows so it’s hard to quantify micro-influencers based on the number of followers.


The number of followers can be quite subjective.


Many social media experts state different quantifiers. Over all, the number of followers is not what determines the micro-influencer.


Some state that a micro-influencer has anywhere between 10,000-500,000 followers on social media channels. Some even say between 1,000 but under 300,000 followers is a better measure of a micro-influencer.


It's not necessarily the number of followers as much as how engaged that audience is. Micro-influencers have specific niche audiences and are highly engaged with them.


Be intentional about hashtags.


Using hashtags for Instagram, FaceBook, Pinterest and other platforms makes your content more discoverable. Yet, you don’t need to flood every post with the max limit of hashtags.


The key is to be intentional with applying relevant hashtags. Identify influencers in your niche and see which hashtags are trending. This includes hashtags for your pet’s breed!


Here’s how are successful hashtags for this micro-influencer featuring a farm dog that peels coconuts:



#pitbullterriermix #rescuedog #coconutlover #farmdoglife #Doglovers #smartdog #doglife #farmdogsofinstagram #farmdog #pitbullterrier #Doggy #Doggylove #Cutedog #Cutedogs #funnydogmemes #Doggies #spoileddog #farmdoglifeisgood #dogs_of_instagram #petsofinstagram #petstagram #talenteddog #dogsofinstagram #ilovemydog #instagramdogs #dogstagram #dogoftheday #lovedogs #mustlovedogs #doglover


Check out more pet MICRO-influencer tips on Instagram here!


Interaction is key


What makes a micro-influencer more approachable and relatable? Engagement on social media and other platforms. Specifically, high frequency of likes and comments with followers build trust.


To be clear, high frequency of engagement also encompasses quality responses too. Not a generic spammy response like a smiley emoticon or one-word response.


Genuine and meaningful interaction with the audience impacts a micro-influencer’s commercial viability. At the end of the day, brands and marketers value the engagement between (micro and macro) influencers and their audiences.


What other success factors?


Different social media platforms have different algorithms. And they always seem to be changing too. Here’s what holds true today across various platforms:


  • Provide authentic and engaging story-telling around the brand

  • Give the good (and bad!) review of the product/service

  • Ensure promoted product/service is relevant to entire niche

  • Be consistent in posts + quality engagement

  • Use a mix of relevant hashtags

  • Don’t constantly promote a brand

  • Be upfront with disclaimer when promoting


What to become a micro-influencer? Let’s connect!


Pinterest: @NotABondGirl

Instagram: @NotABondGirl

Overwhelmed by how the online space is so saturated?


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Start building a loyal following by building trust. Start building trust by establishing your credibility.


You don’t need a million followers to do so. But believe it or not, you can build a sustainable business with only 100 loyal followers.


Yes, just 100...and maybe even less depending on your biz. That is, when you get your great content out to the world to the right people.

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