Got a cute pet? Why not share the love and adorableness with others? It’s not only fun, but also a way to connect with other animal lovers. Who knows, you might get a sponsorship out of it too!
Let’s start with the basics.
Becoming a pet or any type of influencer does not happen overnight. Yet, you don’t need a gazillion likes and subscribers. In fact, you don’t need millions of followers on any social media platform.
Micro-influencers are just as successful.
You may have heard of the term influencer. But what the heck is a micro-influencer? While an influencer may have a gazillion followers, a micro-influencer typically has much less but with a higher engagement.
A micro-influencer is typically more approachable and relatable than the influencer with hundreds of thousands (if not millions) of followers. Though he or she may have a smaller following, a micro-influencer’s niche audience is highly dedicated and loyal.
What counts as a micro-influencer?
These days, it easy to reach thousands of followers on multiple social media platforms. But that doesn’t necessarily make that person a micro-influencer.
Many people even purchase likes and follows so it’s hard to quantify micro-influencers based on the number of followers.
The number of followers can be quite subjective.
Many social media experts state different quantifiers. Over all, the number of followers is not what determines the micro-influencer.
Some state that a micro-influencer has anywhere between 10,000-500,000 followers on social media channels. Some even say between 1,000 but under 300,000 followers is a better measure of a micro-influencer.
It's not necessarily the number of followers as much as how engaged that audience is. Micro-influencers have specific niche audiences and are highly engaged with them.
Be intentional about hashtags.
Using hashtags for Instagram, FaceBook, Pinterest and other platforms makes your content more discoverable. Yet, you don’t need to flood every post with the max limit of hashtags.
The key is to be intentional with applying relevant hashtags. Identify influencers in your niche and see which hashtags are trending. This includes hashtags for your pet’s breed!
Here’s how are successful hashtags for this micro-influencer featuring a farm dog that peels coconuts:
#pitbullterriermix #rescuedog #coconutlover #farmdoglife #Doglovers #smartdog #doglife #farmdogsofinstagram #farmdog #pitbullterrier #Doggy #Doggylove #Cutedog #Cutedogs #funnydogmemes #Doggies #spoileddog #farmdoglifeisgood #dogs_of_instagram #petsofinstagram #petstagram #talenteddog #dogsofinstagram #ilovemydog #instagramdogs #dogstagram #dogoftheday #lovedogs #mustlovedogs #doglover
Interaction is key
What makes a micro-influencer more approachable and relatable? Engagement on social media and other platforms. Specifically, high frequency of likes and comments with followers build trust.
To be clear, high frequency of engagement also encompasses quality responses too. Not a generic spammy response like a smiley emoticon or one-word response.
Genuine and meaningful interaction with the audience impacts a micro-influencer’s commercial viability. At the end of the day, brands and marketers value the engagement between (micro and macro) influencers and their audiences.
What other success factors?
Different social media platforms have different algorithms. And they always seem to be changing too. Here’s what holds true today across various platforms:
Provide authentic and engaging story-telling around the brand
Give the good (and bad!) review of the product/service
Ensure promoted product/service is relevant to entire niche
Be consistent in posts + quality engagement
Use a mix of relevant hashtags
Don’t constantly promote a brand
Be upfront with disclaimer when promoting
What to become a micro-influencer? Let’s connect!
Overwhelmed by how the online space is so saturated?
In a saturated market, how do you stand out even if you have a purple unicorn in your back pocket? Luck? Chance?
Start building a loyal following by building trust. Start building trust by establishing your credibility.
You don’t need a million followers to do so. But believe it or not, you can build a sustainable business with only 100 loyal followers.
Yes, just 100...and maybe even less depending on your biz. That is, when you get your great content out to the world to the right people.
Ready to build an organic following as a micro-influencer?
Whether you are just starting out in marketing your business or an OG influencer, let's make sure your digital marketing strategies are up-to-date.
Social media? SEO strategies? Yes and yes! Let's get your digital marketing squared away so you can stand out online!
Create multiple income stream with simple Pinterest strategies.
Whether you are looking for another side hustle or already running a full-time biz, there are countless ways to make money on Pinterest.
Creating multiple income streams is one of the great keys to wealth. Whether it's passively or actively earned, millionaires have an average of seven income streams.
Make money on Pinterest with simple marketing strategies. It doesn't happen overnight. But, the possibilities are Pinfinite! Not sure where to begin? Start with a FREE Pinterest Audit!