Recently, I helped out founder of Art Lab KMA with her Pinterest business account. The founder is a long time friend and now collaborator with Not A Bond Girl. She is a genius when it comes to graphic and web design. That's why I love working with her!
If you are a graphic and web designer too, we hope that the below case study will help you gain some insights on how to increase website traffic. Ready to build your organic reach to ideal clients? Then let's get started!
Case Study: Pinterest Business Account Audit of a Graphic + Web Designer
Pinterest Business Account: https://www.pinterest.com/artlabkma/
Optimize Pinterest as a search engine tool in order to drive website traffic and ultimately increase lead conversions
Leverage current website content to build following and improve Google analytics
Businesses seeking custom graphic design for branding/identity design, design consulting, branding strategy, print and digital design to include traditional print marketing to social and email graphics and website design (WordPress, Squarespace, Webflow, Wix).
This audit was conducted based on graphic + website designer Pinterest profiles with a similar target market and niche:
The Crown Fox: https://www.pinterest.com/thecrownfox/
Every Tuesday: https://www.pinterest.com/teelac/
Mariah Althoff: https://www.pinterest.com/mariah_althoff/
Pinterest Board Recommendations:
Note: Bio says ARTLAbkma | Graphic + Web Design but your boards have a capital B in the name (ARTLAB vs ARTLAb)
Reorder boards so that ARTLABkma.com is the first board (currently Art is the first board).
Reorder boards so that it is in the order of what your clients want to see. For instance, The Artist’s Way board should probably be the last board.
Consider reordering ARTLABkma | Portfolio and ARTLABkma.com boards as first two boards.
Consider making any of your personal boards SECRET as they do not add value for clients seeking web and graphic design tips. For instance: Places board, Style board, etc.
Consider making boards under 15 pins SECRET. Boards under 15 pins do not add value to the overall business account profile and bring down stats. Once more pins are added to these boards, make the boards public again.
Avoid pinning square pins as these pins do not get repins which would then bring down stats. Long/rectangle pins tend to get more engagement which increases your stats.
All boards need board descriptions, not just first 3 boards.
Request to join relevant group boards that are open to accepting new contributors. For example:
Branding + Business Tips: https://www.pinterest.com/ThistleAndLaceShop/branding-and-business-tips/
Branding + Business: https://www.pinterest.com/rekitanicole/branding-%2B-business/
Pinterest is more of a visual search engine than a social media platform. The key is to SEO optimize your boards, pin description, titles, etc. using keywords that are curated for your niche.
The following keywords help to improve SEO when inserted in pin descriptions. Use only when relevant for the content as Pinterest algorithms can detect keyword stuffing and therefore your stats may be impacted.
Keywords for your target market (based on conducting a search at the search bar and what your competitors use in their pin descriptions/boards):
Graphic Design Illustration
Graphic Design Inspiration
Graphic Design Ideas
Web Design Inspiration
Web Design Layout
Website Design Layout
Website Design Inspiration
In addition to using relevant hashtags, the placement of the hashtags matter. Hashtags in account descriptions, board titles, board descriptions or profile names aren't clickable. The only place you can click and search hashtags are in a pin's description.
Pinterest hashtags are not used the same way as Instagram, FaceBook, Twitter or other social media platform hashtags. Pinterest algorithms are unique just as it is more of a search engine platform.
Plural vs singular search terms: Words ending with or without “s” are considered different search terms. For example, #pinteresttip versus #pinteresttipS Singular and plural are not interchangeable when it comes to hashtags on Pinterest.
So use both if you have two images on the same blog post. Also consider other popular variations such as words that end in "-ing".
The following hashtags help to increase visibility when inserted in pin descriptions. Use only when relevant for the blog as Pinterest algorithms can detect hashtag stuffing and therefore your stats may be impacted:
Other SEO and Pinterest Marketing Recommendations:
Consider using consistent colors and fonts for your pins. Ideally, match the colors/theme of your website to help your audience recognize your brand.
Consider using more original photos as frequently used stock images tend to impact the number of repins/shares.
Consider using quotes and text overlays for pin designs. Fonts should not be too fancy as they need to work well in terms of readability.
There are many factors to consider when trying to figure out how much time SEO will take to be successful. Websites typically can see results in 4-6 months.
Pinterest accounts can see results in 4-6 weeks. When major changes are made to pins and boards, stats tend to go down the first 2-3 weeks then slowly pick up and build momentum once SEO kicks in.
If you use WordPress, install Yoast plugin to help with SEO and allow for Pinterest rich pins.
Infographics are not used to increase website traffic or Google Analytics. However, infographics are essential for building brand awareness and increase Pinterest stats (repins/shares, followers, etc).
Infographics tend to go viral as there is one less click for pinners to get to your content.
(Advance) AB Testing:
Consider creating 2-3 pins for each blog post. Change up the titles a little to conduct an AB test in order to see which title is most attractive to the target audience.
The pin that does the best in terms of repins and clicks is the pin that should be shared to Tailwind Tribes and be added in SmartLoop.
(Advance) Tailwind Tribes + SmartLoop:
Set up automation for your pins/infographics. Determine appropriate Tailwind Tribes and set up your SmartLoops. Note: In order to use SmartLoop and Tribes, you would need at least the basic plan once the free trial is over.
Here is my referral link for a free trial: https://www.tailwindapp.com/i/NotABondGirl
Ready to uplevel your Pinterest marketing? Great! Make money on Pinterest with simple SEO strategies.
The possibilities are Pinfinite! Not sure where to begin? Start with a FREE Pinterest Audit!