How to Keyword Optimize Your Pinterest Account for Business Marketing



Pinterest is a visual search engine rather than a social media platform. That means people use the platform to search and discover things instead of commenting/liking on posts.


Unlike most social media platforms, Pinterest pinners are using the search bar to shop, research, gain inspiration and so forth. Many pinners are not just mindlessly scrolling their feed. They are actively seeking to purchase a product or service by doing some research upfront.


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Help people find your business by using keywords in your business profile, pin/board titles and pin/board descriptions.


When keywords are used, your Pinterest content has a higher likelihood of surfacing when someone searches for one of those keywords on Pinterest, and Google.


Even with a small Pinterest following, there are likely hundreds of people who view a profile each month when keywords are implemented. There are 5 places to insert keywords:


  • Bio profile

  • Pin titles

  • Pin descriptions

  • Board titles

  • Board descriptions


Not sure where to start with Pinterest marketing?


More and more businesses are using Pinterest to market products and services. But is Pinterest a good fit for all businesses? More importantly, is Pinterest right for your business?


Whether your business is selling products, services or both, let's cover some of the basics first.

Pinterest has potential for both local and global companies alike. This includes online businesses and brick and mortar shops.


Many Pinterest users (pinners) are are actively looking for information and inspiration. Pinners tend to be in a buyers mindset when on Pinterest because they are researching a product or service.


In addition, unlike posts on other social media sites, Pinterest pins can show up in a users feed months after posting. The half-life of a pin is around 3.5 months.



Ready to market your business on Pinterest?


Recently, Pinfinite Marketing helped a client increase target audience reach by over 3000% on Pinterest. No ads needed. That's right....all organic reach.


The most powerful benefit of Pinterest is that it has a soaring potential for traffic generation. Each pin that a company pins to Pinterest is able to include a direct link to the website.


For this reason, Pinterest effectively increases traffic to your website. Drive more quality website traffic by leveraging Pinterest as a search engine tool. Not sure how to increase brand awareness in a saturated market?



Let's mastermind on how to create multiple incomes streams for your business on Pinterest.


Don't have a blog? Don't have a website yet? No problemo.


We'll cover how to increase sales in your target market by leveraging your content, drive brand awareness to your specific niche, establish expertise and build a loyal following that organically grows with your business.

Join our membership here!