Seeing Pinterest pins pop up in your Google search results? Wondering how your website can rank #1 on Google with Pinterest?
Google algorithms can be a beast to understand but it's simpler to digest when broken down to understanding search engine optimization (SEO).
SEO is a way to tell Google what a website (or page) is about. The algorithm is how Google finds, ranks, and returns the relevant results.
Free Pinterest Resources for Businesses Pinterest user engagement is at an all-time high around the world. There are over 350 million users worldwide and it continues to attract millennials to Gen X-ers.
Think Pinterest is just for women?
Men are the fastest-growing demographic on Pinterest. In the UK, it’s 50% male users.
Unlike posts on other social media sites, Pinterest pins can show up in a users feed YEARS after posting.
ROI: Pinterest vesus Facebook:
Facebook posts only have about a 90 minute half-life at best. For Pinterest pins, it's 3.5 months (without paying a single cent for ads).
When it comes to the return on time investment on Pinterest, it's roughly 1680 times longer than a Facebook post.
So how does Pinterest come into the equation?
For businesses, Pinterest is best leveraged as a search engine tool. Not a social media platform.
By optimizing Pinterest as a search engine, businesses are better able to drive website traffic and convert leads. Rather than focusing on gaining followers, likes and comments, businesses can rank high on Google by simply focusing on SEO.
At the end of the day, the number of Pinterest monthly views and followers don't correlate to website traffic. It's merely vanity numbers if you ask me!
Keywording is key.
What matters is keywords and key phrases. Keywording is the way to being found on Pinterest. Wait, what the heck are keywords?
Keywords are the words and phrases that users type into search box of a search engine, such as Google.
Users type keywords to find results (articles, web pages, etc) match what are looking for. Some keywords get hundreds of thousands of unique searches a day while others get a couple of hundred.
Keywording helps fuel search engine optimization (SEO). A solid SEO strategy leads to an increase in organic reach.
Start with your target market’s frequently asked questions. What questions do you get asked the most about your business?
Then work backwards to determine those key words.
Not sure what specific search terms are your target audience entering into the Google search bar?
Conduct keyword analysis in Google: “FAQ [insert topic]”
For example, since I write a lot about Pinterest SEO, I would enter "FAQ Pinterest" or "FAQ SEO" or "FAQ Pinterest SEO".
Incorporate keywords in Pins, Boards + Profile.
Got those keywords? Great, now it's time to insert those keywords (or phrases) into your pins titles and descriptions.
The same can be applied to board titles, descriptions, and your Pinterest profile.
To customize your Pinterest SEO strategy, access the Pinterest Marketing Plan here.
Is Pinterest marketing right for your business?
If your target market isn't on Pinterest, are they using Google to solve a pain point in your niche? If so, Pinterest marketing may just blow Facebook and Instagram out of the water for your product or service.
How long does it take to rank on Google?
Hang tight. Websites typically can see results in 4-6 months. SEO results grow over time. It takes different rates for different websites, different domains.
There are so many factors to consider when trying to figure out how much time SEO will take to be successful.
But the thing is, SEO strategy grows and compounds over time. It gives lasting results.
On Pinterest, it can take at least a month to see progress when it comes to the Pinterest search engine. If it takes so long, why even bother?
SEO can provide great results. But only with the right time investment.
Google recognizes valuable content.
When boards are consistently filled with keyword optimized pins, Google recognizes the content is "fresh".
As more users click and repin/share the pins, Google algorithms recognizes that the content is providing value. In turn, pins (and boards) move up the rankings on Google.
Is your Pinterest account optimized to create multiple income streams?
Access the free audit template, checklist and other resources to build your business empire.