The Ultimate Pinterest Marketing Guide for Businesses

Updated: Sep 14, 2019


Wondering if your market is over-saturated?

What's with the latest social media algorithm change?


Cut through all the noise with Pinterest marketing strategies.


Digital marketing continues to change at the speed of light. And that goes for Pinterest business marketing too!


It doesn't take an algorithm nerd to notice how there's a new algorithm update or major change on social media.



It seems like a new change happens on the daily. Yet, as a business owner, you already have a million things on your plate.


No, make that a gazillion.


What worked well a few years ago for social media just doesn't work the same way today. So what's an entrepreneur to do to stay on top of the latest marketing strategies?


No worries, I got you covered.


Let’s get your Pinterest marketing squared away.


Whether you are just starting out or in year 5 of business, below is my guide to help you increase website traffic and sales.


Let’s build your business empire, shall we?


It’s time to get your great content out to the world! Be sure to check out these resources for the latest Pinterest marketing strategies:



Not sure where to start? Let's start with my top must-haves for Pinterest business marketing...



1. Optimize Keywords.


Pinterest is more of a search engine than a social media platform. Many users will probably say they put their search term in the search bar and browse and engage with what shows up.


Thus, it's important to SEO optimize your boards, pin description, titles, etc. using keywords that are curated for your niche.


2. Hashtags Only in Pin Descriptions.


In addition to using relevant hashtags, the placement of the hashtags matter. Hashtags in account descriptions, board titles, board descriptions or profile names aren't clickable.


The only place you can click and search hashtags are in a Pin's description.


3. Reevaluate Group Boards.


Group boards are still a good way to increase your reach on Pinterest. Especially if you are just starting out or recently re-branded, your pins can be seen by a whole new audience.


So take the time to reevaluate your group boards. This includes assessing the board owner’s followers and collaborators. Is it time to join new groups?



4. Use Plural & Singular Search Terms.


Specifically, key words ending with s or without (plural or singular). For example, #pinteresttip versus #pinteresttipS


Singular and plural are not interchangeable when it comes to hashtags on Pinterest. So use both if you have two images on the same blog post. Also consider other popular variations such as words that end in "-ing".


5. Use a Pinterest Scheduler.


Tailwind helps me manage my content on Pinterest. I rely on Tailwind to automatically post my pins at optimal times of the day.


Tailwind offers marketing tools such as Smart Scheduling, Analytics & Monitoring, Content Discovery, Promotion, and other time saving features.


Currently, I'm using the Plus Plan for $10/month. Enjoy a free trial to see why over 200,000 bloggers, brands and agencies rely on Tailwind as their marketing tool for winning on Pinterest!


Start scheduling your pins on Tailwind here!



Basic Pinterest Business Account Checklist:

  • Create 5-10 boards on your popular blog topics using keywords

  • Curate content for your target audience

  • Join group boards in your niche to increase your reach

  • Optimize Tailwind Tribes for your niche market

  • Conduct A/B Tests: Test out different titles, colors and images for top blogs

  • Focus on quality content, not followers or monthly views

  • Use plural & singular search terms. Specifically, key words ending with s or without (plural or singular). For example, #pinteresttip versus #pinteresttipS

  • Evaluate poor performing group boards and "un-join"

  • Repin old content is that have gone viral using Tailwind SmartLoop to automate repinning

  • Use hashtags only in pin descriptions

  • SEO optimize your boards, pin description, titles, etc. using keywords that are curated for your niche

  • Set Tailwind to automatically pin your content during optimal times of the day

Checked off all the items but not seeing results?


Not yet, anyway. Welcome to the land of SEO. It's a long-term strategy with long-term benefits. And it's worth every bit of effort you put in upfront.


SEO takes time to kick in. Pinterest is a visual search engine so you'll just have to hang tight for the algorithms to kick in. Just like you would when waiting for a new blog post to gain traction on Google.



Don't have time to keep up with the latest Pinterest strategies?


Then it's time to use Tailwind SmartLoop to automate your Pinterest traffic.


Repinning your old content is a must-do especially if a pin has gone viral. But doing this can be time consuming. On top of that, Pinterest algorithms can be tricky to stay on top of. So what’s a boss to do?


Use the Tailwind SmartLoop to automate your Pinterest traffic.


With Tailwind, you can pre-schedule pins for optimal times. You don’t have to figure out when it the best time to pin. Tailwind does that for ya!


Your content can be published throughout the day via automation. Yes, you don’t have to lift a finger once you schedule your content!



For Pinterest, I create an automatic ‘Smartloop’ that continually publishes evergreen content and bulk upload new graphics/captions.


It’s a great way to automate the manual process of creating pins/grams and posting them to different boards or your feed.


Tailwind Tribes are the most powerful feature for business marketing.


Bloggers and entrepreneurs can easily use Tailwind to drive traffic to their blog in a matter of days or weeks through tribes.


Tailwind Tribes are essentially groups of Pinterest members who create or pin content in similar niches and have agreed to help one another expand their reach and grow.


Check out Tailwind Tribes for your niche market for free here!


Overall, Tailwind is an efficient way to manage your presence across the visual web.


Tailwind is an official partner of both Pinterest (and Instagram!) They offer a complete suite of marketing tools including Smart Scheduling, Analytics & Monitoring, Content Discovery, Promotion, and more.


Find out why over 200,000 bloggers, brands and agencies rely on Tailwind as their visual marketing co-pilot for winning on Pinterest and Instagram.


Automate your Pinterest marketing with Tailwind here!


Let's build your business empire with Pinterest marketing! Be sure to keep up with the latest Pinterest marketing strategies:



Ready to create multiple incomes streams on Pinterest?

Whether you are looking for another side hustle or want to run a full-time biz, there are countless ways to make money on Pinterest. Start with an audit of your Pinterest account.


Access the FREE Pinterest Audit Template!