When it comes to Pinterest marketing for businesses, creating multiple pins for a particular content, such as a blog post, goes a long way. This also goes for website pages, such as product and service sales pages. But why create at least 7 Pinterest pins per content?
Marketing Rule of 7.
According to the Marketing Rule of 7, a potential lead needs to “hear” the message at least 7 times before taking action to buy that product or service.
When consumers are used to mindless scrolling, repetition is key.
To stand out in a saturated market, it takes more than having a purple unicorn in your back pocket. Creating multiple pins, be it with slightly different titles or images, can help give a product or service that extra boost.
In Pinterest marketing, repetition helps to keep a brand or product front of mind. Reusing certain images, words and messages can create a sense of familiarity, making it more likely that people will remember a brand.
It goes without saying that repetition increases memory.
It takes repetition for consumers to remember, and believe, the marketing message. One Pinterest pin here and there just isn't going to cut it in the noisy online space.
For clients, I create around 7 Pinterest pins per content but no more than 10. It also depends on the type of content too.
Avoid consumer fatigue.
There's always a balance needed. While repetition in advertising helps to keep a brand or product top of mind, it can lead to consumer fatigue too.
For instance, consumers can become tired of a product ad that they tune out or actively avoid the product. That is why it's not necessary to create 20 pins per blog post, product sales page, or opt-in landing page.
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The most powerful benefit of Pinterest is that it has a soaring potential for traffic generation. Each pin that a company pins to Pinterest is able to include a direct link to the website. For this reason, Pinterest effectively increases traffic to your website.
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