Realtors: How to Start Marketing on Pinterest


As a real estate professional, marketing plays a large role in reaching potential clients. Pinterest can help you not only reach your target market, but also grow you real estate business.


Having helped several realtors market their services on Pinterest, I listed a few resources that can help you get started with Pinterest marketing.


For reference, here are a few of realtors that are doing a great job in optimizing Pinterest to generate leads:

 

· Military Realtor Anita Clark

· San Diego Realtor Joy Bender

· RE/MAX Realtor Bill Gassett

Whether you are just getting started on Pinterest or are a Pinterest savvy realtor looking to attract new clients, these Pinterest marketing tips can help to create a successful marketing plan.


Resources:


1. How Realtors Can Use Pinterest to Reach Their Target Market

2. Slide Deck: Pinterest Business Marketing 101

3. How to Rank #1 on Google Using Pinterest


Setup a Business Account


Having a business (not personal) account can make all the different in driving web traffic, leads, and sales over time. Not sure how to get started?



Keyword Optimize Your Profile


Pinterest is a search engine. Thus, adding keywords after your bio name helps to make your profile more searchable.


Not sure what keywords to use? Provide information on where you are located. What is your real estate niche? What are you best known for?


Curate Content


One of the best ways to stand out in a saturated market space is to curate real estate related tips in your Pinterest boards. For instance, tips on how to work with a real estate agent to home financing suggestions.



Your pins and infographics should be something that your ideal client would be interested in and searching for. This helps to attract your ideal client to your Pinterest account and give them relevant content which leads them to contact you.


The most powerful benefit of Pinterest is that it has a significant potential for traffic generation. Each pin that you upload to Pinterest is able to include a direct link to your website. For this reason, Pinterest can effectively drive warm leads to your website.


Incorporate simple Pinterest marketing strategies into your business strategy.


Drive more quality website traffic by leveraging Pinterest as a search engine tool. Not sure where to begin? Start with a FREE Pinterest Audit!


Access the FREE Pinterest Audit Template!