When it comes to marketing your business, should you focus your time on Facebook or Pinterest? What about generating web traffic to your blog, product or sales page? Basically, you want to know what's the return on time invested for Pinterest compared to Facebook marketing. Great, you're in the right place...
Let's start with some stats...
Unlike posts on other social media sites, Pinterest pins can show up in a user's feed months, and even years, after posting.
Half-life: the time in which you earn 50% of all clicks and views.
The half-life of a Pinterest pin is around 3.5 months compared to only 90 minutes for a Facebook post. (Data by Piquora and Wisemetrics)
That means content on Pinterest lasts 1680 times longer than on Facebook.
There are roughly 151,200 minutes in 3.5 months. Divide that by 90 minutes = 1,680.
The most powerful benefit of Pinterest is that it has high potential for traffic generation. Each pin that a business posts is able to include a direct link to the website. For this reason, Pinterest effectively increases traffic to a business website.
Whether you are a small business owner or big brand, now is a great time to reach your target audience on Pinterest. Businesses can reach their target market throughout the year, around the world.
Marketing on Pinterest can help to increase lead conversion for your product or service. Pinterest drives 3.8 times greater sales than the average digital campaign.
Thinking of promoting a product or service? 1 out of 2 Pinterest users have purchased from a Pinterest ad.
Not sure how to get started with Pinterest marketing?
Pinterest user activity is at an all-time high all over the world. Businesses can make the most out of Pinterest by leveraging it for search engine optimization (SEO).
Pinterest is a search engine. Help people find your business by using keywords in your business profile, pin/board titles and pin/board descriptions.
When keywords are used, your Pinterest content has a higher likelihood of surfacing when someone searches for one of those keywords on Pinterest, and Google.
Even with a small Pinterest following, there are likely hundreds of people who view a profile each month when keywords are implemented.
SEO is a long term strategy.
An increase in website traffic may not happen overnight, but with good SEO work, it benefits pay off in multiples. Keep inserting long-tail keywords in Pinterest pin and board descriptions/titles.
Sync your website to your Pinterest account. Doing so allows your business to access your website analytics and let people know where they can find more of your content.
Trying to understand Pinterest analytics?
Impressions: # of times a Pin shows up in a feed, search results or category results
Total Audience: # of people who have seen at least one of the Pins from the account
Engagement: total # of saves, closeups, clicks
Engaged Audience: # of people who act on Pins through saves or clicks
Apply simple Pinterest marketing strategies into your business.
Drive more quality website traffic by leveraging Pinterest as a search engine tool. Not sure where to begin? Start with a FREE Pinterest Audit!