Slide Deck: Latest Pinterest Marketing Strategies for Businesses


Pinterest is a search engine. While most people use it as social media, businesses can make the most out of platform by leveraging it for search engine optimization (SEO). That's right, help people find your business by using keywords. Here are some Pinterest marketing best practices for 2020.


Access entire Pinterest Marketing Slide Deck here.



Pinterest Overview:

  • $2 profit for every $1 ad spend

  • Over 350M users worldwide

  • 50%+ international users

  • 200B pins saved

  • Pinterest drives 3.8x more sales than average digital campaigns

  • 85% on mobile

Insights:


Unlike other social media sites, Pinterest pins can show up in a users feed months & years after posting.


Organic Reach:

  • 40% of the clicks happen within the first day

  • 70% of the clicks happen within first 2 days

  • 30% of clicks happen all the way through 30+ days

Pinterest SEO:


Reaching target markets does not require liking other pins, commenting on infographics and following other users.


Pinterest is a great equalizer for small businesses, bloggers when it comes to competition with big brands due to non-branded searches.


Popular topics include wellness, wedding, apparel, personal finance, lifestyle, spirituality.


The search feed is the most used feature.



SEO Strategy:

  • Specific after 1st month organic data

  • KPIs: Clicks followed by repins

  • Followers/monthly views don’t matter

  • 30/60/90 data for each season

  • Seasonal traffic: summer slump

Promoted Pins:


Promoted pins can provide useful data to improve organic reach on other social media accounts and increase open rates in email marketing.

  • 1 out of 2 users have made purchases after seeing a Promoted Pin

  • 67% of users discovered a new brand or product as a result of Promoted Pins

  • Promoted Pins typically earn $2 in profit for every $1 spent in ad costs (Shopify)



User Searches:

  • 97% of the 1,000 most popular searches are non-branded

  • Users generally start with basic searches for products like “shoes” not “Nike”

  • businesses of all sizes can reach users who are typically already in a buyer’s mindset

Basic Strategies:

  • Curate boards based on content for target audience

  • Curate bio and content for target audience

  • Hashtags only in pin descriptions


What to Track:

  • Clicks, followed by repins

  • Monthly views don’t reflect web traffic

  • Followers don’t really matter

Monthly views include all views on a client’s content plus views on content pinned from others.


A business with 10,000 followers could get the same amount of traffic as another with 50,000 followers.


Access entire Pinterest Marketing Slide Deck here.