Don't got the time to be pinning on Pinterest all day err day? Yeah, me too. Running a biz is no joke. How you manage your time is one of the key factors to being profitable. So how can you increase organic reach to your target marketing without having to be on Pinterest all the time?
First, you don't need to be on Pinterest daily. I don't even have the Pinterest app on my phone...and I'm a Pinterest manager!
So no worries about needing to pin your content until your finger falls off. It doesn't have to be that way!
My secret sauce is doing a lot of the heavy lifting upfront.
I pre-schedule pins and infographics on Tailwind via Tribes, SmartLoops, and the scheduling tool. Not on Tailwind yet?
Another way is to add Pinterest sharing plugins. Whether you are using Wix, Squarespace, WordPress, whatever...make sure that you have a social sharing plugin installed.
Milo Tree. Sumo. The different social sharing options out there are endless!
Social sharing plugins make it easier for your readers to share your content and thereby increase organic reach! And that's the best type of marketing when you got people doing the marketing for you.
Got an online store? Do the same thing for your store listing to make it easy for customers to pin and share your product!
Got some videos on YouTube? Great! Videos are a great way to connect with your target market. So why not repurpose your content to save you time and resources.
We all know tall vertical pins tend to do better on Pinterest. One of the simplest ways create tall video pins is to make sure your camera/phone is in the upright position. Simply as that!
Once you got your tall video pins, schedule it to post at optimal times via Tailwind and you're good to go!
When it comes to doing the work upfront, this includes SEO work. If you are using WordPress, you can enable rich pins using Yoast SEO.
Why enable rich pins? When your site is enabled for rich pins, all content that contains correct meta tags on your site will start appearing as rich pins when added to Pinterest.
Bottom line: Rich pins is great for SEO purposes.
Though I have switched to Wix, the only thing I miss about WordPress is the ability to enable rich pins. Other than that, I haven't looked back!
Don't have time to keep up with the latest Pinterest strategies?
No one does. As much as I try to keep up to date with the latest and greatest, it's definitely a work in progress.
I don't consider myself a Pinterest expert but one thing I know for sure that has helped me stay in the game is automating on Tailwind. Whether it's new or old content, I automate whenever possible.
Got a pin that is doing really well with your audience? Great! Repin it! Repinning your old content is a must-do especially if a pin has gone viral. But doing this can be time consuming.
On top of that, Pinterest algorithms can be tricky to stay on top of. So what’s a boss to do?
With Tailwind, you can pre-schedule pins for optimal times. You don’t have to figure out when it the best time to pin. Tailwind does that for ya!
Your content can be published throughout the day via automation. Yes, you don’t have to lift a finger once you schedule your content!
Overall, Tailwind is an efficient way to manage your presence across the visual web.
Tailwind is an official partner of both Pinterest (and Instagram!) They offer a complete suite of marketing tools including Smart Scheduling, Analytics & Monitoring, Content Discovery, Promotion, and more.
Create multiple income streams with simple Pinterest strategies.
Whether you are looking for another side hustle or want to run a full-time biz, there are countless ways to make money on Pinterest.
Not sure how to start? The possibilities are Pinfinite! Start with a FREE Pinterest Audit!