Video: How to Market a Products & Services Using Pinterest

Updated: Oct 13



Selling a physical or digital product? Offering a service? Pinterest can be used to help businesses not only generate leads, but also drive sales. This includes online based businesses and shops with physical locations. Whether your business is marketing to men or women, the key is to leverage Pinterest as a visual search engine.


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Pinterest drives 3.8 times greater sales than the average digital campaign.


Whether you are a small business owner or large brand, now is a great time to reach your target audience on Pinterest. Pinterest user activity is at an all-time high all over the world.


This means businesses of all sizes can reach their target audience throughout the year, around the world. Marketing on Pinterest can help to increase lead conversion for your product or service.

While organic reach is powerful on Pinterest, running Pinterest ads can also be effective. Thinking of promoting a product or service?


1 out of 2 Pinterest users have purchased from a Pinterest ad.





Not sure where to start with marketing your product or service?


More and more businesses are using Pinterest to market all types of products and services. But is Pinterest a good fit for all businesses? More importantly, is Pinterest right for your business?


Whether your business is selling products, services or both, let's cover some of the basics first.

Pinterest has potential for both local and global companies alike. This includes online businesses and brick and mortar shops.


Many Pinterest users (pinners) are are actively looking for information and inspiration. Pinners tend to be in a buyers mindset when on Pinterest because they are researching a product or service.


In addition, unlike posts on other social media sites, Pinterest pins can show up in a users feed months after posting. The half-life of a pin is around 3.5 months.



Ready to market your business on Pinterest?


Recently, Pinfinite Marketing helped a client increase target audience reach by over 3000% on Pinterest. No ads needed. That's right....all organic reach.


The most powerful benefit of Pinterest is that it has a soaring potential for traffic generation. Each pin that a company pins to Pinterest is able to include a direct link to the website.


For this reason, Pinterest effectively increases traffic to your website. Drive more quality website traffic by leveraging Pinterest as a search engine tool. Not sure how to increase brand awareness in a saturated market?



Let's mastermind on how to create multiple incomes streams for your business on Pinterest.


Don't have a blog? Don't have a website yet? No problemo.


We'll cover how to increase sales in your target market by leveraging your content, drive brand awareness to your specific niche, establish expertise and build a loyal following that organically grows with your business.

Join our membership here!