What are Backlinks + How They Improve SEO

Updated: Sep 14, 2019



Search Engine Optimization (SEO) is not only about search engines. Good SEO practices improve the user experience and usability of a web site. 


Having a presence in the top positions for the keywords a user is searching, increases the web site's trust. This is where backlinks can come in. 

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What are backlinks on a website? A backlink is a link one website gets from another website. It's also referred to as “incoming links.”  Backlinks make a significant impact on a website's prominence in search engine results. This is why they are considered very useful for improving a website's SEO ranking. 



What's an example of a backlink? Backlinks can be in the form of an image as well as text. When clicked, the backlink will take the user to another site.  For example, say I use the following text: 


"This is a link to a personal finance book I recommend, click here." The above link and below image will take take the reader to the Amazon site where the book is sold.



Why care about backlinks? Search engines calculate rankings using multiple factors to display search results. More "votes" received from authoritative sites creates a positive effect on a site's ranking and search visibility. The number of backlinks on a website is a good indicator of its popularity or importance with search engines. You can build backlinks just by doing link building activity on the website. It is easier rank higher using backlinks than it is to influence search engines with external backlinks from other sites. For this reason, backlinks matter a lot in a search engines algorithm. What's an example of a bad backlink? A bad backlink comes from unrelated and untrusted sources. Sites that have been penalized and those that are violating Google's Webmaster Guidelines can have a negative impact on your SEO.  To avoid having bad backlinks, conduct a website audit to all the sites you plan to build links on. Already set up good backlinks to your site? Not sure when you'll start seeing results? Click the video below!



Bottom line: A backlink is when one website mentions another website and links to it. Backlinks play a vital role in SEO.  Good backlinks on high authority websites allows for ranking in Google search engine results page (SERP). It also provides a large amount of traffic to your website.  Ready to up your digital marketing game? Apply simple digital marketing strategies to help you increase website traffic!


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