What's a Micro-Influencer & How to Become One



You may have heard of the term influencer. But what the heck is a micro-influencer? While an influencer may have a gazillion followers, a micro-influencer typically has much less but with a higher engagement.


A micro-influencer is typically more approachable and relatable than the influencer with hundreds of thousands (if not millions) of followers. Though he or she may have a smaller following, a micro-influencer’s niche audience is highly dedicated and loyal.


Related Content:


How to Make $1000/mo Selling Amazon Products

3 Must-Haves for a 6-Figure Blog without Millions of Views

How to Increase Affiliate Product Sales on Your Blog


What technically counts as a micro-influencer?


These days, it easy to reach thousands of followers on multiple social media platforms. But that doesn’t necessarily make that person a micro-influencer.


Many people even purchase likes and follows so it’s hard to quantify micro-influencers based on the number of followers.


The number of followers can be quite subjective.


Many social media experts state different quantifiers. Over all, the number of followers is not what determines the micro-influencer.


Some state that a micro-influencer has anywhere between 10,000-500,000 followers on social media channels.


Some even say between 1,000 but under 300,000 followers is a better measure of a micro-influencer.



It's not necessarily the number of followers as much as how engaged that audience is. Micro-influencers have specific niche audiences and are highly engaged with them.


High interaction with following.


What makes a micro-influencer more approachable and relatable? Engagement on social media and other platforms. Specifically, high frequency of likes and comments with followers build trust.


To be clear, high frequency of engagement also encompasses quality responses too. Not a generic spammy response like a smiley emoticon or one-word response.


Authentic engagement.


Also, one could argue that trolls and haters can have a lot of "engagement" based on their comments. Yet, trolls and haters don't always have a highly engaged following.


Genuine and meaningful interaction with the audience impacts a micro-influencer’s commercial viability. At the end of the day, brands and marketers value the engagement between (micro and macro) influencers and their audiences.


What other success factors?


Different social media platforms have different algorithms. And they always seem to be changing too. Here’s what holds true today across various platforms:


  • Provide authentic and engaging story-telling around the brand

  • Give the good (and bad!) review of the product/service

  • Ensure promoted product/service is relevant to entire niche

  • Be consistent in posts + quality engagement

  • Use a mix of relevant hashtags

  • Don’t constantly promote a brand

  • Be upfront with disclaimer when promoting


What to become a micro-influencer? Let’s be sure to connect!


Instagram: @NotABondGirl

Pinterest: @NotABondGirl


Overwhelmed by how the online space is so saturated?

I hear ya. Trust. No worries, I got you covered...



Not too long ago, I was struggling to find my voice in the saturated social media world. I hustled and slept VERY little. Then I burned out.


What was I not seeing?


I didn't want to throw money on ads that only brought in "likes" but zero sales.


After much trial and error, I found that I was getting sales and clients through a counter-intuitive approach.


No more trying to figure out algorithms or staying ahead of the hashtag trends!


Finally, I learned how to navigate the digital marketing space without having to spend hours and hours online. Yes, I have a normal sleep schedule now.


So let's get to more uncommon micro-influencer strategies shall we?


Make money on Pinterest with simple marketing strategies. The possibilities are Pinfinite! Not sure where to begin? Start with a FREE Pinterest Audit!

Access the FREE Pinterest Audit Template!