As a business owner, you probably already know the value of SEO. When it comes to Pinterest SEO, getting it right can go a very long way in increasing organic reach to your site. But what exactly is Pinterest SEO? And how can you incorporate Pinterest SEO strategy into your marketing efforts?
Let's start from the very beginning...
Gone are the days where Pinterest was just used for sharing recipes and DIY home projects. More and more businesses are using Pinterest to promote their products and services.
Pinterest for business marketing:
Pinterest is a combination of a visual search engine and targeted advertising tool. Pinterest CEO Ben Silbermann summarized the company as a "catalogue of ideas" that inspires users to "go out and do that thing", rather than as an image-based social network.
About 70% of pinners use Pinterest to get inspiration on what to buy (compared to 17% of Facebook users).
And for that reason, businesses like to leverage Pinterest for marketing purposes. When users are already in the mindset of purchasing a product or service, it makes marketing efforts a lot more efficient.
Another reason why businesses leverage Pinterest is because it's a rapidly growing platform. As of its IPO in May 2019, Pinterest had roughly 291 million monthly active users, aka pinners. Now that's a lot of potential eyeballs on products and services!
How is Pinterest is a visual search engine tool?
The search box is one of the most used features on Pinterest. Like other search engines, Pinterest has its own search algorithm called Smart Feed.
The Smart Feed allows pinners to view the best pins for their specific search phrase. So instead of seeing the newest pins first, pinners will see the pins that best match their search first.
How does the Smart Feed determine their criteria for "best match"? The algorithm assesses factors such as the quality of the pin (image, size, description, etc). It then places the content in pinners' search results.
Help people find your product and service.
While Facebook, Instagram the other popular social media sites focus on content and messages, Pinterest focuses on images.
That's partly why more and more Pinterest pins and boards are even showing up in search engines like Google.
With the right Pinterest SEO strategy, your product and service can more easily be found, shared and bought.
The key is to optimize your bio, pins and boards for top keywords so that search engines can find your content.
Establish your Pinterest business account.
To set the foundation, go to your account settings. In “Search Privacy”, make sure your Pinterest profile is not hidden from search engines like Google.
Be sure to set a business, not personal, Pinterest account. If you already have a personal account, you can easily switch over to a business account rather than create a new account.
With a business account, your website can be verified more easily and you will be able to access insightful business features like analytics.
Need more tips on how to establish your Pinterest SEO strategy?
Learn how to create multiple income streams with simple Pinterest strategies. Make money on Pinterest with simple SEO strategies.
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Reach your target audience on Pinterest!
The most powerful benefit of Pinterest is that it has a soaring potential for traffic generation. Each pin that a company pins to Pinterest is able to include a direct link to the website.
For this reason, Pinterest effectively increases traffic to your website. Drive more quality website traffic by leveraging Pinterest as a search engine tool. Not sure how to increase brand awareness in a saturated market?
We got you covered. Let's mastermind on how to create multiple incomes streams for your business on Pinterest.
We'll cover how to increase sales in your target market by leveraging your content, drive brand awareness to your specific niche, establish expertise and build a loyal following that organically grows with your business.